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Shopping

Black Friday: A “Collective Consumption Ritual”

By |2018-10-01T14:30:18-05:00November 23rd, 2011|Categories: Holidays|Tags: , , , , , |

New post on my Psychology Today blog: Black Friday, the day after Thanksgiving in the United States, is a "collective consumption ritual", according to Thomas and Peters (2011). Over two years, the researchers interviewed "experienced" Black Friday shoppers. Through 38 qualitative interviews, the researchers found four themes: Keep reading...

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Don’t touch that! It can cost you.

By |2016-10-05T06:45:48-05:00June 8th, 2011|Categories: ADD, ADHD, Money, Research|Tags: , , , , , , |

When you touch an item on a store shelf, you are much more likely to buy it, according to a study by Wolf, Arkes, & Muhanna (2008). This is the reason why you are encouraged to "try before you buy" or "take a test drive" as soon as possible. Once you touch something, it registers into [...]

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