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Black Friday

Black Friday: A “Collective Consumption Ritual”

By |2018-10-01T14:30:18-04:00November 23rd, 2011|Categories: Holidays|Tags: , , , , , |

New post on my Psychology Today blog: Black Friday, the day after Thanksgiving in the United States, is a "collective consumption ritual", according to Thomas and Peters (2011). Over two years, the researchers interviewed "experienced" Black Friday shoppers. Through 38 qualitative interviews, the researchers found four themes: Keep reading...

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