Michael Emmons, PhD, (1938-2016), was a celebrated psychologist; consultant to educational, government, and business organizations; trainer of marriage and family counseling interns at California Polytechnic State University; and author or coauthor of seven books. Emmons and assertiveness training became synonymous when he coauthored Your Perfect Right with Robert Alberti. Since 1970, he devoted much of his life’s work to furthering and understanding assertiveness. Although his focus on assertive living took center stage, he was an innovator in terms of dealing with the whole person—mentally, physically, and spiritually.