New post on my Psychology Today blog: Black Friday, the day after Thanksgiving in the United States, is a “collective consumption ritual”, according to Thomas and Peters (2011). Over two years, the researchers interviewed “experienced” Black Friday shoppers. Through 38 qualitative interviews, the researchers found four themes: Keep reading… Tweet This Post

So, which price is it? I can’t find any dates on the price labels. Oh, wait…I’ll go to that nifty price scanner thingy. *Bloop* Higher price. Grrr. Tweet This Post

When you touch an item on a store shelf, you are much more likely to buy it, according to a study by Wolf, Arkes, & Muhanna (2008). This is the reason why you are encouraged to “try before you buy” or “take a test drive” as soon as possible. Once you touch something, it registers [...]

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Go to www.retailmenot.com.  The site lists the discounts and coupon codes for thousands of online stores.  Not only that, but it also gives users the ability to comment on whether the discount worked or if there is any additional info the customer needs to get the discount. I saved 30% off my order at www.vistaprint.com [...]

Do not wear khaki pants and a red shirt to Target again.  Although you do meet a lot of people this way. Tweet This Post