/, ADHD, Money, Research/Don’t touch that! It can cost you.

Don’t touch that! It can cost you.

When you touch an item on a store shelf, you are much more likely to buy it, according to a study by Wolf, Arkes, & Muhanna (2008). This is the reason why you are encouraged to “try before you buy” or “take a test drive” as soon as possible.

Once you touch something, it registers into your brain, and you connect with it emotionally (even without realizing it). When we connect with an item emotionally, we unconciously claim it as ours.

The study also found that the longer that people touched an auction item, the higher they bidded for it. People that held on to the item for a short period of time bid an average of $2.44 for it, while people that held on to the item for a longer period of time bid and average of $3.91 for it – an increase of 60.2%!

And true to human behavior, the more competition there was for an item, the more people wanted it.

So if you want to curb your spending, don’t touch anything on the shelf!

Wolf, J.R., Arkes, H.R., & Muhanna, W.A. (2008). The power of touch: An examination of the effect of physical contact on the valuation of objects. Judgment and Decision Making 3(6): 476-482.

By |2016-10-05T06:45:48+00:00June 8th, 2011|Categories: ADD, ADHD, Money, Research|Tags: , , , , , , |Comments Off on Don’t touch that! It can cost you.

About the Author:

Dr. Stephanie Sarkis is a National Certified Counselor (NCC), Licensed Mental Health Counselor (LMHC), and AMHCA Diplomate and Clinical Specialist in Child and Adolescent Counseling based in Tampa Bay, Florida, where she specializes in the treatment of ADD/ADHD. Dr. Sarkis conducts evaluations, testing, diagnosis, and counseling services. She also is a public speaker, consultant, coach, and is a facilitator in collaborative law.